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Proof

Systemsthat movedthe needle.

Not vanity metrics. Leads, calls and clients. Here's what changed when service businesses stopped posting and started running a system.

250M+
Views
1,000+
Pieces shipped
3
Case studies
See the work ↓
Featured case
01 / 03
Block Therapy

From content chaos to a scalable system.

80M+
Views generated
3 platforms
Unified output

"Content didn't just perform — it became repeatable."

Read the breakdown→
Block Therapy

From Content Chaos → Scalable Content System.

80M+ views
Across platforms

"Content didn't just perform — it became repeatable."

Problem
  • High-value knowledge and transformations.
  • Content being created across multiple platforms.
  • No unified system to scale or stay consistent.

What I changed

Built a repeatable content system that turned ideas into consistent output.

  • Introduced structured content formats: Education, Clarity, Authority.
  • Directed and filmed across short-form, YouTube and live sessions.
  • Implemented hook-driven storytelling, visual-first execution, and repeatable filming workflows.
Result
  • Contributed to 80M+ total views across platforms.
  • Built a system capable of producing content consistently at scale.
  • Unified content across social, YouTube and educational platforms.
📊 Results Snapshot
  • 80M+ total views across platforms
  • Surpassed 100K YouTube subscribers — awarded the YouTube Silver Creator Plaque (July 2025)
  • Now 160K+ YouTube subscribers (May 2026) and growing
  • 3 platforms unified into one consistent output
  • Content system runs without constant oversight
YouTube Silver Creator Award plaque presented to Block Therapy for passing 100,000 subscribers
YouTube Silver Creator Plaque — awarded July 2025 for surpassing 100K subscribers.
What they say
Kenton has been an incredible creative partner for Block Therapy. He consistently brings high-level production, strong creative direction, and a deep understanding of content that connects with people.
— Deanna Hansen, Founder of Block Therapy
Arora Family Chiropractic Clinic

Turning Educational Content Into Client Trust.

Content → Trust
Trust before the first visit
Problem
  • Needed content that builds trust before a visit.
  • Educates without overwhelming.
  • Connects with real pain points.

Most content in this space felt generic, overly clinical, and easy to ignore.

What I changed

Developed a short-form educational content system built for clarity and engagement.

  • Focused on real-world pain points — back pain, migraines, and more.
  • Structured every video using Hook → Education → CTA.
  • Directed content to feel professional, approachable, and easy to understand.
Result
  • Created a consistent pipeline of educational content.
  • Positioned practitioners as trusted experts — not just service providers.
  • Built content designed to convert viewers into bookings over time.
📊 Results Snapshot
  • Consistent new-patient bookings traced back to content within the first 90 days
  • Went from zero content to a consistent pipeline of 8–12 educational videos/month
  • Practitioners positioned as trusted experts, not just service providers
What they say
Honestly I was nervous going into it — I'd never done content before. But it ended up being way easier than I expected. I had colleagues texting me about the videos, and five new patients booked saying that's why they chose us. Kenton just got it.
— Dr. Nicole Cook, D.C. | Arora Family Chiropractic
Real Estate Agent — Calgary, Alberta

Fixing the Visibility Gap in Real Estate Content.

Visibility → Conversations
Content that converts
Problem
  • Most real estate content feels surface-level.
  • Lacks personality.
  • Doesn't build real trust.

The result: content gets seen, but doesn't convert.

What I changed

Shifted the content from generic posts to conversation-driven messaging.

  • Built a system focused on real buyer and seller concerns and direct, honest communication.
  • Introduced stronger hooks, real-world scenarios, and messaging that invites conversation.
  • Reframed content from 'tips' to trust-building insights.
Result
  • Improved clarity in messaging and positioning.
  • Created content that feels more human, more direct, and more engaging.
  • Established a foundation for consistent, higher-quality content moving forward.
📊 Results Snapshot
  • 3× increase in DM conversations from content
  • Consistent posting cadence maintained for 6+ months
  • Content now drives warm leads before the first call

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